Jason Fried talks about what he’s learned at 37signals over the years. He takes down a few popular myths in the business world—such as entrepreneurs should “Fail early and fail often”. He also highlights things that we can learn from more established businesses such as the lumber industry. His talk is followed by a Q&A with the audience.
| Date | April 19, 2008 |
| Event | Startup School |
| Location | Stanford University |
David Heinemeier Hansson discusses the secret of making money online: charge for your products.
| Date | November 13, 2009 |
| Event | University of Chicago Entrepreneurship Class |
| Location | Chicago, Illinois |
Jason Fried is interviewed by two university professors and takes questions from MBA students at the University of Chicago Booth School of Business.
| Date | March 6, 2009 |
| Event | FOWA, Dublin |
| Location | Dublin, Ireland |
David Heinemeier Hansson discusses the prospects of starting a business in “The Real World”. David explains that “The Real World” is filled with naysayers that say your idea won’t work. The first thing that an entrepreneur should do is ignore “The Real World”. David takes down the many myths of “The Real World” while sharing his successes in the face of all the naysayers.
Jason Fried asks how the technology industry make money from byproducts. He questions the idea that “Free” is the future of the Web business. He also suggests that entrepreneurs focus on learning from past successes rather than past mistakes.
Ryan Singer talks about specific techniques on crafting clear user interfaces. He challenges the audience to abandon the term “Usability” but rather thinking about interfaces in terms of clarity, making things easy, fast and fun. Ryan approaches interface design by first focusing on the Screen, then the Flow, and finally the Language.
In 1964 architect Christopher Alexander introduced a new way of thinking about design in his book Notes on the Synthesis of Form. Since then, Alexander’s ideas are often cited but rarely applied or explained. Here, Ryan Singer explains the core ideas behind Alexander’s approach and demonstrates how 37signals applies those ideas.
| Date | September 12, 2009 |
| Event | Windy City Rails |
| Location | Chicago, IL |
Ryan explains the key concepts you should understand to design and implement UI for your apps. He covers screen-level details like language and visual techniques as well as deeper topics like modeling and best practices for coding templates and helpers.
| Date | October 16, 2008 |
| Event | Business Innovation Factory |
| Location | Providence, Rhode Island |
Jason Fried talks about how chefs and the food industry have inspired his approach to marketing software products. Chefs teach audiences how to cook in order to build their brands and sell products. He challenges the audience to share what they know in order to benefit their businesses.
| Date | October 14, 2008 |
| Event | Business of Software |
| Location | Boston, Massachusetts |
Jason Fried talks about how 37signals approaches the business of building software. He advocates working on shorter projects, getting rid of functional specification documents, and the idea that all decisions are temporary. His talk is followed by a Q&A with the audience.
| Date | June 25, 2009 |
| Event | Erlang Factory Conference |
| Location | London, UK |
This talk covers the architecture of Campfire and the decisions which led to replacing a functional C based polling service with an Erlang version. Mark compares three implementations: a Ruby prototype, the former production C version, and the current Erlang version on the basis of code complexity, deployment and manageability, and performance.
Jeremy gives an overview of things to come in Rails 3 and Ruby 1.9. He also opines on the relationships between the Ruby and the Rails community.
| Date | August 14, 2008 |
| Event | O’Reilly interview |
| Location | Chicago, Illinois |
David Heinemeier Hansson, interviewed by Timothy O'Brien, talks about Chicago—37signals’ home base— and how the Rails culture and community is evolving. David also discusses Agile and some of the technologies that are catching his attention.
| Date | October 26, 2007 |
| Event | Railsconf |
| Location | Portland, Oregon |
David Heinemeier Hansson talks about Ruby on Rails and where the framework is headed.
Ryan Singer talks about 10 different ways to make sign-up forms better.
| Date | June 20, 2006 |
| Event | Collaborative Tech Conference |
| Location | Boston, Massachusetts |
Jason Fried talks about what 37signals has learned over the years about collaboration and working together. He doesn’t offer any software solutions. Instead he proposes some rather unconventional ways in which to work together better.